When it comes to branding a business, there are some very specific steps that one should take in order to get a consistent, memorable and durable branding. For professionals, it is more or less common, but nowadays, you can easily create a logo online without ever opening Adobe Illustrator or knowing what vector file is. Why that is not a good idea you’ll see in the text below.
Nowadays you have a lot online tools to create an instant DIY logo for a small charge (or even for free). That is the biggest trap you can fall into. Why?